What’s a great way to get people stuck in traffic to notice your business and come to your store? Why, with custom vehicle lettering, of course! Vehicle graphics are an excellent way to use the hot trend of mobile marketing to your advantage. After all, most people have either driven or been a passenger in a car this past week. That’s your captive audience right there, so why not make the most of it? Learn more about how to use these graphics to get customers.
Getting the Design Right
One of the things companies get stuck on when trying to decide on vehicle lettering and graphics is the design. They don’t want to get too crazy, but also don’t want to play it safe, either. Truthfully, the answer lies somewhere in the middle.
First, you want to be aware of your brand. Are you a large business or a small one? What do you sell? What is the “message” you want to get across? These questions and more will help you decide on a solid design for your lettering.
Placement is Key
The second thing you want to do with your graphics is properly place them. You want them to be big enough to be seen, but not so large that they’re obnoxious or worse, you end up getting in trouble with a local township or city. Remember, there are usually rules about signage in every town.
For best results, put your vehicle lettering on the side of your company’s car, truck or van as well as on the back. That way, people on either side of your vehicle will see your sign, and the people stuck behind you will too.
Use Your Brand to Your Advantage
As stated above, being aware of your brand message and what you want to get across to your customers will go a long way in making your lettering effective. Are you a small construction company? You don’t have to be shy about how good your work is. How about a civil engineer? Put your logo and contact information in a prominent place. The options are endless for those who know what to do with them.
Get Custom Vehicle Lettering for Your Fleet
While vehicle lettering can seem like a puzzle to figure out, it doesn’t have to be. Unlimited Signs is your source for high-quality custom vehicle lettering, so get in touch with us today for a free quote.