Ways to Brand Post and Panel Signs Effectively

Realtors everywhere know the importance of quality signage, and in particular, quality post and panel signs. You know you need them, so why not use them effectively? It’s easy to make mistakes when it comes to branding these signs, but don’t worry, this post (no pun intended) is here to set you straight. Let’s take a closer look at how to make the most of these versatile exterior signs when it comes to your real estate business.

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Tip # 1: Use Colors with Care

While it may be tempting to make your sign as colorful as possible, take a moment to think about that. If your post and panel sign is really bright and loud, yes, people will notice it. But will they read it? Choosing your colors wisely is a good step in the right direction. Yes, brighter colors are generally better, but remember, you want people to able to read your sign. If it’s too bright with too many colors that clash with each other, you’ve already lost them.

Tip # 2: …But Do Use Colors

We don’t want you to shy away from using color in your post and panel signs, though. The key here is to use your brand’s colors. That way, your message is consistent across all platforms, and you can more firmly establish yourself in your customers’ minds.

If you’re new to real estate, maybe you’re a little lost as to which colors to use. Red and blue are good, particularly against a white background. Or, get a little bold with some black in your sign.

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Tip # 3: Get a Good Font

Choosing a font for your post and panel sign can be difficult. After all, there’s a lot out there to choose from, and there may be several options that look good to you. We recommend sticking with the basics and selecting a font for your sign that you already use. This will ensure brand consistency.

Be careful, though: if your logo includes a script font, maybe take some time to find a font that isn’t script-based, yet still looks good with the rest of your lettering and logo.

Get Professionally-Made Post and Panel Signs

Designing a great post and panel sign to advertise a hot property doesn’t have to be rocket science. At Unlimited Signs, we’ll gladly help you design and install these useful exterior signs. We’re a full-service sign shop and we’d love to hear about your next project. Contact us today to get started.


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