When you think of signs, you probably think of large signs with big messaging on them. But signs don’t have to be big to be effective. In fact, a small sign that is placed well can do as much for your business as a massive billboard and they’re much, much more affordable. So, when it comes to small signage what’s your best option? Well, that will depend on what you need the signs for but one of the best and most versatile types of small signage is the yard sign. Yard signs are one of the best types of signage for short-term use and they can be used almost anywhere. Here are a few of the ways you can use yard sign to promote your business:
Promote a Sale or Promotion
In order to increase their sales many businesses use discounts, sales and other promotions to bring people into their store. These types of promotions are a great incentive to get people purchasing your products or using your services and this often leads to return business. Many people use their storefront windows to advertise this type of sale, but you can also use yard signs to get the word out over a larger area. You can place these signs all over your market and they’re more affordable than a TV ad or radio spot.
Run for Office
Many politicians use these signs to get their names out to their constituents. This helps build familiarity. The more people recognize your name the better your chances of winning the election. You can simply place your name and the office your running for on one of these signs and use them to make sure that people know what office your running for.
Advertise Your Business
Not all businesses will benefit from a general ad on a yard sign, but specifically if you own a small businesses based out your home or a landscaping business, these signs are a great option. Small businesses need to find ways to get their name out to potential clients at affordable price. Yard signs are a great option an can even help people locate your business. And for ladscapers, you can proudly display the work you do by placing a yard sign (with the owner’s permission) on properties you maintain. This means you can use your work to advertise your business.
Display Non-Permanent Messages
If your town is doing renovations to local streets or your landlord is closing your parking lot for work you can use yard signs to let people know alternative paths or parking areas. In any instance where you know you’re going to need to give people alternative directions, you can use a yard sign to let people know where to go. You can even use them along the way to their destination, guiding them all the way through the detour.
Yard Signs are a great option for almost any business. For larger businesses, they work great for letting people know about changes or sales, but for small businesses, you can base your entire advertising campaign on these signs.
If you’re interested in yard sign for any reason, contact Unlimited Signs today!