Imagine your company’s property without signs, particularly good exterior signs. You would probably have a lot less foot traffic coming to visit you, primarily because no one would know who you were and what you were about. There’s also the trust issue. You wouldn’t want to visit a company with poor or nonexistent outdoor signage, would you? To potential customers, it just looks shady when your signage isn’t up to snuff.
This is why custom exterior signs are so important. Not only do they look nice and advertise your brand, they also instill trust in your customers and let people know they’re in the right location. Learn more about how this form of signage can benefit you and your business.
Encourage New Customers to Try You Out
If you have a shabby exterior sign that looks like it’s about to fall off, that doesn’t bode well for your profits. First impressions really do mean a lot, whether you want them to or not. With a new-looking custom outdoor sign, you will help any people walking by decide whether they want to visit your store. If it’s done right, hopefully you will get them in the door.
Increase Brand Visibility
Another benefit to installing a quality exterior sign is that it raises awareness of your brand. You should already have a solid design for your company’s logo and lettering, so adding that to your sign should be simple.
If you’re in the process of rebranding, take this opportunity to examine what works and what doesn’t work about your brand. Use colors that call attention to what you’re selling. For example, red encourages appetite in people, so if you are a restaurant or café, you could use it in your color scheme. On the other hand, green is a very soothing, calming color, so that could potentially be a good choice for a consulting firm or therapist’s office.
Location is Everything Until It Isn’t
This is a funny one. You could be located in a hot and trendy downtown area, but if your exterior signs don’t look good, the location almost doesn’t matter. Take the time to invest in designing and installing high-quality signage, and even if you’re in a small town at the very edge of farmland, you will get noticed.
Get Custom Exterior Signs
You should know by now that professionally made custom exterior signs are a solid investment for your business or organization. So, don’t wait! Contact Unlimited Signs today for a free quote.