Located at 30 Pocono Road in Brookfield, the Pepsi Bottling Group is a major local distributor for the soft drink giant. It is fair to say that pretty much everyone knows PepsiCo and recognizes its iconic colors and logo. So, why would a company ask us to create feather flags in Brookfield CT, that show off this very emblem?
For starters, these flags do indeed show off the logo, lettering, and colors that everyone is familiar with. That said, they also feature marketing messages that are customized for a particular business. Without mentioning the company’s name, these messages alert consumers to happy hour times and the cost of a three-course lunch. By placing the information on the flags, the business achieves three distinct goals:
- Co-branding. Putting another business’ logo outside your venue might not be something you would typically embrace. With that said, consider that the presentation of the logo that differentiates one of the most popular consumer products can very well bring in more customers. They know they can get the drink they are looking for at your location; this type of co-branding is ideally suited for hospitality businesses and retailers.
- Message importance. As we previously noted, everyone knows the PepsiCo brand. So, if there is a product that displays it prominently, the message must be substantial. Maybe it pertains to a giveaway, special promotion, or anything along these lines. By placing your message on a flag with the popular color and logo features, you heighten the interest in (and the importance of) your message.
- Eye-catching presentation. Feather flags are favorites for getting attention from the crowds. They move slightly, which grabs the eye. Children, in particular, respond very well to the slight movements of the flags. By presenting something that a child might enjoy, it is easy to get the adult parent on board with the purchase.
Of course, there are other uses for feather flags in Brookfield, CT, as well. Trade show displays frequently add a flag component to their setups because it increases the visual interest in their booths. For those operating interior as well as exterior display spaces, this type of exhibit pays huge dividends. Another reason for choosing to display feather flags is the presentation of a new business to the community. If you are opening a new company, present these flags for the first few months. Signal that you are now open and display not just your name and logo but also the products you sell. We recommend the use of alternating flags for this purpose.
If we have piqued your interest in adding flags to your marketing and branding signage, discuss your plans with our business sign experts. We work with you to put together an appearance that complements your current set of exterior signage as well as any interior markers you also feature. By coordinating colors, and perhaps creating a window graphic or poster tie-in, you succeed in putting together a clever advertising presentation that catches the attention of those around you.
Call us today to get started on the project!