Located at 963 Ethan Allen Highway, Professional Water Systems is in the business of water filtration and purification. Homeowners concerned about chlorine taste in their drinking water or hard water problems work with this company to find solutions to their problems. When the business wanted to expand the reach of its brand, a management team representative contacted our experts to assist with the design, manufacture, and installation of logo car signs in Ridgefield CT.
Although the company already had a couple of vans treated with lettering and a corporate name, the new vehicle the business uses, a Mazda CX-3, was to add some pizzazz to the mix. We worked with the team to design a logo that would augment the presentation of the Professional Water Systems name. Instead of the stripes in use, the firm wanted something that would look different and contemporary. We slightly tweaked the presentation of the name and added the illusion of movement by way of a rushing water graphic. It perfectly highlights the lines of the vehicle. The hood features the rushing water image in a near circle with the corporate name in the middle.
Combining Niche Images with a Company’s Name
Some business owners have a logo and stick with it. Others are comfortable with their brand identity and do not mind playing with the style elements a little. Doing so on a small scale, such as the installation of a graphics package for one vehicle, is an excellent way to test the waters, so to speak, before committing to a full re-branding process. By adding niche images to the company’s name and featuring them in a manner that the business has not previously done, it is also possible to attract new consumer demographics.
For example, prospective customers who previously believed that the company primarily advertised its services menu might come to view the new graphic as the beginning of an open-ended conversation. Instead of providing a list of services, this graphic suggests that the business can customize a solution based on an individual client’s needs. When putting both types of logos and corporate names on the roads, the company succeeds in appealing not only to a current set of customers but also to a group of clients with a different take on doing business.
Do You Need Us to Design Logos for Cars in Ridgefield CT?
The vehicle image specialists at Unlimited Signs, Designs & Graphics routinely work with corporate clients who are unsure exactly how to approach consumers with a marketing message. Our visual artists are well versed in logo design techniques and gladly show you how various displays can highlight different aspects of your brand message.
We serve the business communities in and around Danbury, Brookfield, New Fairfield, Newtown, New Milford, and Bethel. Whether you know exactly how you want your logo presentation to look on a vehicle, or you need help and want us to put together something from scratch, we can assist. Contact us today to discuss your vision for the finished product and the types of signage solution style elements that appeal to you the most. We do the rest.