Making use of your building is a great idea for your signage. You already own or lease your building, so you already are paying for the space you could use for your signs. This makes your building a smart place to advertise. Aside from the obvious financial reasons, your building is also a physical representation of your business. People easily associate your physical location and your storefront with your business. With the right signs, you can reinforce this association and make sure that potential clients can easily find your business. If you’re looking for building signs, here are a few tips to make sure you’re getting the best signs:
Choose the Right Font
The font that you use for your sign copy is important in general. When it comes to your building signage, this becomes even more important. Your building signs will be competing with other outdoor signs for the attention of your audience. You also want to make sure that your business is the first thing that comes to mind when people see your signs. This means that you’ll want to pick a font that stands out but that also can be easily associated with your business. The font of your sign will be an easily customizable aspect of your signs and should be something that sets you apart.
Maintain Your Brand
You’ll also want to make sure that your font and color scheme mesh with your existing branding and marketing materials. You’ll want your sign to be instantly recognizable and you’ll want people to know who you are when they see that sign. This means trying to maintain a consistent, recognizable brand that will keep your business in the front of people’s minds. Your building sign should utilize the same colors and images that you use on your other advertisements.
Building signage can easily help people find you when they’re searching for a business like yours, but it also reinforces experiences with return customers. When someone uses your services, they’ve already sought you out and have found your location. This means they’re familiar with your business and more likely to use your services again in the future. Your building signs will be a gentle reminder that you’ve been a reliable partner and these individuals will be able to find you again because they’ll easily be able to remember your location.
Choose the Right Style
Building signs are a beneficial type of signage and there are different styles that we can provide for you. If you’re in need of illuminated signs, we can make sure your building signs are visible at all hours. We’ll even work within your local regulations to make sure your illuminated signs aren’t getting you in trouble. We can install channel letters, lightbox signs or pin-mounted letter signs that will suit your budget and your brand.
Make sure your physical location is easy to find and that everyone can easily remember where to find you with building letter. Make sure you’re getting the best building letters with Unlimited Signs. We’ll work with you to make sure you get maximum visibility.