Located at 80 Danbury Road, the Outdoor Sports Center is your go-to location for skis, camping gear, kayak supplies, car racks, bikes, and a selection of outdoor apparel. The store initially started more than 50 years ago as The Ski Hut, but it underwent a name change in 1983. To introduce new demographics to its location and products, the company’s management team contacted our vehicle graphics specialists to discuss the design, manufacture, and installation of van wraps in Wilton, CT.
Turning a Van into a Mobile Marketing Solution
The company vehicle is a commercial van that features a recessed panel setup where windows would be in a passenger configuration. We created a wrap that features multiple shades of green, which depict an outdoor scene with a snow skiing image. The company’s name, logo, address, and contact information appear with white lettering. The nature scene makes the van stand out no matter where it drives. Because we used a somewhat diffused image, the consumer automatically leans closer and gives the vehicle a second look just to discern what the scene is all about. In so doing, s/he cannot help but take in the van’s marketing and branding messages as well.
Does Your Vehicle Support a Message?
What does your company’s truck, van, or car say about the business? Does it inform motorists of the firm’s name? Does it portray the branding your store uses? Does it present the enterprise’s moniker that you hope will become a household name before long? If the vehicle does not adequately perform any of these tasks, it is high time to make a change.
Mobile Marketing Works
Studies prove that the vast majority of polled consumers notice a vehicle treated with a graphics package or wrap. The mere fact that the car features this marketing product also causes would-be customers to form a positive opinion of the company – even before they ever set foot inside a storefront or visit a website. Aside from these stats, consider the three primary functions the advertising product fulfills.
- Name recognition. The more frequently a consumer sees your company’s name, the easier it is to remember. Pair the name with an attractive logo, and the symbol acts as the needed mnemonic device to make the combination memorable.
- Brand awareness. Unless the business has already built a sizable following in the area, consumers may still have to form brand awareness. For a retailer or contractor, this can mean the ability to associate a logo with a name and place it in the right niche.
- Product knowledge. It is not enough to be able to recognize a company’s name and logo if the consumer cannot figure out the line of business the firm is in. Achieve product knowledge with a well-placed niche explanation that outlines some of the goods or services your company provides.
How to Buy Van Wraps in Wilton, CT
Each wrap starts with a design consultation. Discuss your vision for the appearance of the vehicle with our graphic artists. If you already have some graphics on hand, we gladly incorporate them into the design. In fact, call us today to schedule a meeting!