Getting the most out of a trade show event goes beyond simply being prepared. Having a very attractive booth is great but if there are few attendees that stop by or even many that stop by but no potential sales leads come of it, there wasn’t too much point of attending at all. But in such a competitive space, it can be difficult to stand out enough to make people spend a longer time at your booth, and even more difficult to turn that small interaction into a sales lead.
Of course, just because it is difficult doesn’t mean it can’t be done. With a few tips and planning ahead of time, you can get the most out of any trade show for your company and branding efforts.
How to Extend your Reach
Extending your reach is one of the most important things that can be done at a trade show. While every company has its own list of goals by attending the event, the one goal that remains the same is reaching as many people as possible in order to make marketing impressions for your brand. A quick and easy way to achieve this is with giveaways.
Whenever there is a bunch of stuff with the same logo on it in one location, people naturally want to know more about that logo. Whether they want their own swag or simply are curious as to why so many people went to that booth, attendees that haven’t seen that booth may wind up feeling left out of the party. This is great for your brand because rather than trying to grab attention, the attendees will be looking for your booth.
Booth Meeting Prior to the Show
While many only think of the event itself, there are other ways to connect with attendees before the event happens. Savvy companies take the time to reach out to attendees about four to six weeks before the event and set up meetings with them before the show starts.
In this case, it is more about networking than selling. Rather than trying to get them to buy your services or products, you are making a connection to ensure there will be attendees at your booth and that there will be people talking about your booth at the event.
If you are getting ready for a trade show, you need a good sign company on your side. Contact us today to find out how our team can support you through your big event.