Stand Out at the Next Trade Show Event

Getting the most out of a trade show event goes beyond simply being prepared. Having a very attractive booth is great but if there are few attendees that stop by or even many that stop by but no potential sales leads come of it, there wasn’t too much point of attending at all. But in such a competitive space, it can be difficult to stand out enough to make people spend a longer time at your booth, and even more difficult to turn that small interaction into a sales lead.

Of course, just because it is difficult doesn’t mean it can’t be done. With a few tips and planning ahead of time, you can get the most out of any trade show for your company and branding efforts.

trade show display

How to Extend your Reach

Extending your reach is one of the most important things that can be done at a trade show. While every company has its own list of goals by attending the event, the one goal that remains the same is reaching as many people as possible in order to make marketing impressions for your brand. A quick and easy way to achieve this is with giveaways.

Whenever there is a bunch of stuff with the same logo on it in one location, people naturally want to know more about that logo. Whether they want their own swag or simply are curious as to why so many people went to that booth, attendees that haven’t seen that booth may wind up feeling left out of the party. This is great for your brand because rather than trying to grab attention, the attendees will be looking for your booth.

Booth Meeting Prior to the Show

While many only think of the event itself, there are other ways to connect with attendees before the event happens. Savvy companies take the time to reach out to attendees about four to six weeks before the event and set up meetings with them before the show starts.

In this case, it is more about networking than selling. Rather than trying to get them to buy your services or products, you are making a connection to ensure there will be attendees at your booth and that there will be people talking about your booth at the event.

If you are getting ready for a trade show, you need a good sign company on your side. Contact us today to find out how our team can support you through your big event.

Sign company in Brookfield CT

How to Draw in Customers with Window Graphics

Window graphics are a great way to draw people into your business. They give you a unique opportunity to attract people who are just walking by. You either make a great first impression and entice them into your store – or you don’t. If you’re looking for some ideas about how to maximize the impact of your window graphics, here are a few good ones.

window graphics in Danbury CT

Be Consistent with Your Branding

Keep the theme of your graphics in line with the central idea of your business. If you’re known for being environmentally friendly, include that in your graphics. If you’re a more upscale business, make sure you don’t give off the impression that you’re a discount store. Give the people walking by an idea of what they should expect to find once they get inside.

 

If you’re in the process of rebranding, window graphics can also help with that. They are a great form of temporary signage, so if you don’t have, say, channel letters with your new name and color scheme installed yet, you can put up window graphics for the interim.

window graphics in Danbury CT

Use Window Graphics to Help Showcase Your Products

Don’t just use a window graphic in place of a cool window display that shows off what you’re selling. A well-placed graphic used in conjunction with an artistic product display can be eye-catching and very effective at bringing customers into your store.

 

Let’s say you own a clothing boutique. Along with displaying the new summer outfits you’re selling, you can put up window graphics that advertise any deals or special offers you have.

Font, Letter Size, and Color

Remember that people are driving past your business on a regular basis. Your window graphics should be in a font and a letter size that’s easy to read from far away. Color makes a big difference, too. Be sure to consider lighting when choosing a color. Windows get a lot of glare and reflections during the daytime and are backlit at night so make sure you choose something that stands out. And of course, consider your brand.

 

People walk and drive past your business all the time and most of them probably don’t even notice you’re there. Using the right window graphics can help your business stand out, bringing in new customers and racking up sales. For quality window graphics, contact Unlimited Signs today and get a free quote on your next signage project.

wall graphics in Danbury CT

3 Big Channel Letter Sign Mistakes

Not all signs are created equal. Many businesses like to choose to install channel letter signs on the exterior wall of their building, because they are attention-grabbing and easy to read. However, there are some common pitfalls people can run into when designing these signs.

If you want to make sure your channel letter sign attracts customers and helps people recognize your business, you want to have the best design possible. Here are a few of the biggest mistakes when it comes to channel letter signs.

channel letter signs in Danbury CT

 

1. Choosing the Wrong Font

In a newspaper or book, serif fonts are typically easier to read. That said, for signage, they’re not the best choice. A sans serif font looks much more clear and legible, especially when the sign is illuminated. You want your customers to be able to read your sign instantly, not stare at it and try to work out what it says. A sans serif font helps them read it instantly.

Also, it’s more difficult to read signs that are written in all capital letters. Make sure you use both upper and lower case.

channel letter signs Danbury CT

2. Contrast

The color choices might seem perfect on paper, but don’t forget to consider the type of building facade the sign will be hanging on. Make sure the colors contrast the color of the building. Black letters aren’t going to stand out on black bricks and white letters won’t stand out on white ones. Make sure all colors are visible in the daytime when the sign is not illuminated.

If you’re using certain lighting effects, the texture of color of the facade can also be a problem after dark. If this is the case, you may need a back panel behind your sign to get the biggest impact.

3. Placement

Make sure that the sign is placed somewhere where people will be able to see it. Keep in mind any trees, other signs, or buildings that might obstruct the view of your sign from the other end of the parking lot or from across the road.

Channel letter signs are a great way to draw attention to your business and help people identify it. Stay clear of these 3 mistakes to make sure you’re getting the most exposure you can for your business.

If you’re ready to order a high-quality, professionally made channel letter sign for your business, give Unlimited Signs a call. We are an experienced sign shop that loves to hear about our customers’ latest projects. Contact us today for a free quote.

Sign company in Brookfield CT

4 Tips for Designing Effective Vehicle Wraps

A vehicle wrap is an easy, effective way to get noticed. Everyone who sees you out on the road will get exposure to your business. To make sure you make the most of it, follow these tips when deciding on a vehicle wrap design. That way, you’ll be able to design a quality wrap that will be cost-effective and also raises brand awareness, which is the point of mobile marketing.

vehicle wraps in Danbury CT

1. Know the Vehicle

Before you can decide on the best design for a vehicle wrap, you should know the vehicle you’re going to cover. Vehicle wraps will obviously vary greatly from a van to an SUV to a hatchback. Make sure you’re familiar with the measurements of the parts of the vehicle you want to cover. This will ensure the design is as effective as it can be.

Also related to this: choosing the right type of vehicle wrap, whether full or partial, is very much dependent on your particular type of vehicle. Full wraps, while great for larger vans, may not work so well for a coupe.

Vehicle Wraps for Urgent Care Centers in Bethel CT

2. Use the Right Colors and Design

The key is to be bold. Choose bright, eye-catching colors and bold designs to get your vehicle noticed. You have a large canvas. Think big and try to develop something that will not only attract attention but also be memorable.

If you are a food truck owner, use red in your design. It encourages appetite and will get customers coming to you quickly. If you are a plumber, perhaps blues and grays would be appropriate.

Vehicle wraps and graphics in Brookfield CT

3. Be Obvious but Not Over Zealous

Yes, your design should be bright and eye-catching, but you want to balance your design with some simple elements. Don’t make it so vibrant and overcrowded that the important details get lost in the design.

A vehicle wrap gets a lot of exposure, but also keep in mind that you don’t have a lot of time to capture people’s attention. Sometimes, it might only be as long as the time it takes to stop at a stop sign or traffic light. Make sure people can easily tell what kind of business you’re in with a quick look at your vehicle.

4. Stay on Brand

If you’ve already spent time developing your brand and have a logo or slogan that you’ve been using in your advertising, make sure that it’s included in your vehicle wrap. You want to make sure that people put the pieces together, and know that the van they see at their neighbor’s house and the company that has the cool logo are one in the same.

 

If you’re ready to get help designing and installing custom vehicle wraps, give Unlimited Signs a call. We are your source for quality vehicle wraps, so contact us today for a free quote.

vehicle wraps in Danbury CT

Wall Graphics: A Better Alternative

There are a lot of ways to freshen up the interior of your business, but if you’re looking for something quick and easy that you’ll be able to take with you if you relocate, wall graphics are an affordable and versatile choice. There are several benefits to choosing wall graphics over paint, murals, or wallpaper. They are simple to install, can be either permanent or temporary signage and above all, they save you money. Let’s take a closer look at how these signs can benefit your business.

Vinyl Wall Graphics for Fitness Centers in Brookfield CT

Quick and Easy

While it does take some time to get a wall graphic up on the wall properly, it’s not nearly as long as it would take to paint, put up wallpaper, or have a mural painted. These often get messy, and can be time-consuming and difficult to install. And what if your so-called beautiful mural has a typo in it? If you’re looking for a quick change that won’t inconvenience you or your customers for too long, a wall graphic is the way to go.

wall graphics in Danbury CT

Permanent or Temporary

Wall graphics can be used as a permanent addition to your business. If you want a giant version of your logo or slogan on the wall, you can put it up and leave it there forever. You also have the option of taking it down and either moving it to another wall or taking it with you to another location. This is an excellent option for companies in the middle of rebranding.

Another great way to use wall graphics is to announce special events. Put up a graphic to advertise your summer sale, tell your customers “happy holidays,” or let them know about a special event you’re hosting. Simply put it up when you need it and take it down when you don’t.

Vinyl Wall Lettering Danbury CT

Cost Effective

Because you can reuse them, wall graphics can save you a lot of money. This is versatility you just don’t get with paint, murals or wallpaper. If you’re bored with your wall graphics, simply take them down and put up another one. No need to hire a crew to come into paint or tear down wallpaper. Wall graphics just make it easy to make fast, effective changes to your space.

 

You can’t beat wall graphics when it comes to designing the interior of your business. No other option is as versatile, affordable, or cost effective. So, if you’re ready to order custom wall graphics, give Unlimited Signs a quick call. Contact us today for a free quote!

 

wall graphics and wraps for gas stations in Danbury CT

LED Signs Help Small Businesses

LED signs - Brookfield CT

LED signs are an excellent option for small businesses such as an auto body shop or a local diner. They are exciting to look at, enticing customers from near and far to come check out your place. They’re energy efficient, which helps the environment. And finally, LED signs are surprisingly easy to install. Read on to learn more about how these signs can illuminate your local business.

What Can LED Signs Do for You?

As a small business, you know you have to stick to your budget. But maybe lately you haven’t been getting the sales you want, or hitting those profit margins you need to maintain in order to survive. Well, LED signs can help with that. You see, these signs are visible at night, and are energy efficient enough that they can be kept on through the overnight hours.

Another great aspect of LED signs is their versatility. If you’re that auto body shop, install a cool-looking LED display that shows off your company name and logo in a fetching race car style shape. That will surely speed the way to profits.

To use a different example, a local diner that’s a hometown favorite could benefit from LED signs as well. You could design a sign in the shape of a milkshake and burger. It would be a clever sign that entertains as much as it advertises. Creating signs as “talking points” helps bring customers in and keep them coming back.

LED sign in Brookfield CT

Keep it Basic

If you’re a newcomer to the wonderful world of LED displays, and you feel overwhelmed, don’t worry. You can always display your business hours using a reader board. This is simple, monochromatic—usually red, to be exact—and it helps your customers out. If they know your hours, they know when to stop in. It’s as simple as that.

Or Get Fancy

If you are more experienced with LED signs, or you simply want to try something new, a multimedia LED display could be something fun to try. These can feature music videos, news clips and interesting facts about your company. They appeal to younger generations, so if you want to get hip fast, experiment with this type of immersive media experience.

Get LED Signs for Your Small Business

Now that you’ve educated yourself on the benefits of LED signs, go ahead and contact Unlimited Signs. We are experienced sign-makers who love to get creative. Call now and get a free quote.

Outdoor LED Sign

The Essentials of a Great Trade Show Display

Trade Show Displays and Graphics Danbury CT

What are the elements of an effective and high-quality trade show display? Are you up to date on trade show trends? How do you even transport these signage materials? Well, wonder no more. This post is all about the essentials of a great trade show display. We will also discuss a hot trend or two, and impress upon you how easy it is to carry and store trade show materials. Let’s take a closer look at the fabulous world of trade shows and business expos, and how attending these events will help your business grow.

Retractable Banner Stand Uses in Danbury CT

Tables and Throws and Banners, Oh My!

There are some basic components of a trade show display. These include the foldout table, which is easy to store and transport, the fabric throw, which warmly welcomes visitors and potential clients, and the vinyl retractable banner, which is a fantastic way to advertise.

Foldout tables are usually covered with fabric throws that almost trail the floor. The throw should be neither dragging on the floor, nor should it be too short.  The table usually has a flyer or poster display on it. This is an excellent opportunity to advertise your business with business cards, informational pamphlets and more. Put some free samples on your booth table and you’ll be set.

Fabric throws are an inviting option. They can be printed with your company’s name, logo and phone number on them, which creates yet another marketing opportunity.

Retractable banners are made of vinyl and stand on either side of your display table. They showcase different products or special services your company offers. They can be large, small or any size in-between. In fact, you can even get tabletop-size banners!

Trade Show Trends

A fun new trend for trade shows in 2017 is the immersive display. How does this work, you ask? Well, imagine you are a new restaurant in the area who wants to make an impact. You could build a miniature version of your eatery in your assigned booth space. Instead of a traditional booth display, this would invite visitors in and encourage interaction between you and potential customers.

Another interesting trend is the use of fabric to mimic natural materials, like stone. This sort of pattern is very “in” right now.

Trade Show Displays in Danbury CT

Storing Your Trade Show Display

It’s never been easier to transport and store your trade show display. Vinyl banners are retractable, the tables fold up and the fabric throws can be simply folded and put away for next year.

Get Your Essentials Now

While it may not be trade show season yet, it’s always good to be prepared. One way to do just that is to contact Unlimited Signs to get all your trade show display essentials. Give us a call now and get a free quote.

stage banners for bands in New Milford